Selected spread — brand identity, product and campaign photography for SIMA.
The Brief
Build an independent fashion brand from the ground up, beginning with an original garment concept and developing the identity, product, visual direction and brand experience around it.
Overview
SIMA was an independent fashion brand created from concept to launch, encompassing brand identity, garment design, photography, videography, digital presence, social media and exhibition design. Every aspect of the brand was developed and directed as one cohesive experience.
Approach
The brand was built around an original, versatile outerwear concept, with each element developed to support a clear and recognisable identity. From garment design and branding to photography, campaigns, website, social media and exhibition presence, every touchpoint followed the same visual direction while allowing each collection to develop its own character.
Outcome
Over four years, SIMA grew from an initial product idea into a fully realised independent fashion brand with a distinctive identity and consistent presence across product, digital, photography and physical experiences. The project reflects the complete process of transforming an idea into a cohesive brand and bringing it to market.