Chalk N Talk

The Brief

Bring Chalk N Talk's existing identity elements together into a complete and practical system, filling the gaps and establishing clear guidelines for consistent use across the company.

Overview

Chalk N Talk already had an established identity, but its visual system and supporting guidelines were incomplete. The project focused on consolidating the existing brand elements, developing the missing applications and organising everything into a comprehensive Corporate Identity Guidelines document.

Approach

The existing identity was reviewed and organised into a clear visual framework covering logo usage, colour, typography, patterns and company materials. New stationery elements and an email signature were developed, student documents were arranged into a consistent system and the company's poster designs were incorporated into the guidelines to establish continuity across internal and external communications.

Outcome

A complete and practical identity system that gave Chalk N Talk a clear reference for applying its existing brand consistently across company materials, student documents and communications.

The Brief

Refine Chalk N Talk's existing workshop posters to create a cleaner, more consistent visual system while preserving the company's established identity and content.

Overview

A focused refinement of Chalk N Talk's existing workshop materials, improving the presentation and consistency of the posters without unnecessarily changing their established visual direction.

Approach

Each poster was carefully reviewed and adjusted through more consistent alignment, image sizing and placement, text positioning, spacing and visual hierarchy. The existing content was retained while the layouts were refined to create greater clarity and consistency across the full workshop series.

Outcome

A more polished and cohesive poster system that strengthens readability and presentation while remaining recognisably Chalk N Talk.