Selected spread — packaging, stationery and retail environment for N-BAR.
The Brief
Refresh N-BAR's existing identity for its next chapter, refining the brand while creating new applications suited to its new location and evolving customer experience.
Overview
An identity refresh for N-BAR, refining the existing logo and extending the brand across new bags, branded products and professional uniforms for the salon technicians.
Approach
The existing logo was carefully refined rather than reinvented, preserving its recognition while giving it a more polished and considered presence. The refreshed identity was then applied across new branded touchpoints, including bags, products and functional technician uniforms. For the new location, visual applications of the logo were also created to help the client envision how the existing interior design could carry the refreshed brand.
Outcome
A more refined and cohesive expression of the existing N-BAR identity, bringing greater consistency across the team, products, packaging and physical environment while retaining the character of the original brand.