Selected identity work exploring the visual world of Bnaider Gallery.
The Brief
Create an identity that brings together the sea, nature and artistic expression, reflecting a gallery where creativity extends beyond the conventional and finds value in the handmade, the repurposed and the unexpected.
Overview
Bnaider Gallery brings art and nature into the same conversation. Conceived by the sea, the gallery celebrates handmade objects, artistic pieces, craft and works created from recycled and repurposed materials alongside more traditional forms of art. The identity was developed to reflect this openness to creativity while giving the gallery a distinctive and cohesive visual presence.
Approach
The visual language takes its cues from the sea without becoming overtly nautical. The seahorse mark, deep blue palette and illustrated marine forms establish a connection to the natural environment, while organic patterns and hand drawn details introduce the character of something collected, created and made by hand. These elements were developed into a flexible identity system across packaging, stationery and gallery materials.
Outcome
A distinctive identity that gives Bnaider Gallery a world of its own, where art, objects and materials are viewed through a more creative lens and the connection between nature and making remains at the heart of the brand.