Mishref Co-Op

The Brief

Create a distinctive seasonal campaign that could translate consistently across the many physical touchpoints of a busy retail environment while remaining clear, recognisable and engaging.

Overview

A summer promotional campaign developed for Mishref Co-Operative Society, built around a fresh seasonal visual direction and adapted across in-store and outdoor marketing applications.

Approach

The campaign combined a bright coastal inspired palette with a clear promotional message in Arabic and English. The central visual was adapted individually across entrance graphics, exterior applications, interior banners and promotional materials, maintaining consistency while responding to the scale and format of each placement.

Outcome

A cohesive seasonal campaign that created a consistent visual presence throughout the customer journey, connecting exterior promotion with the in-store retail experience.

The Brief

Transform a traditional corporate calendar into something more engaging and meaningful, creating a gift that celebrates Kuwait's natural environment while remaining useful throughout the year.

Overview

A complete corporate calendar package designed around Kuwait's natural environment. Photography of local landscapes, wildlife and plant life was paired with facts and information, turning an everyday corporate item into an opportunity to discover more about the country's natural character.

Approach

Rather than follow a conventional corporate calendar format, the concept placed Kuwait's nature at the centre of the experience. Photography and educational content were integrated throughout the calendar and extended into the presentation box and accompanying stationery, creating a visual narrative that connects the package to its local environment.

Outcome

A corporate gift with purpose beyond branding. The finished package combines function, photography and discovery, giving recipients something useful to keep while inviting them to engage with Kuwait's landscapes, wildlife and natural heritage throughout the year.