Wild Route

The Brief

Introduce Wild Route's new BMW F 450 GS fleet through a bilingual campaign that builds anticipation, communicates the partnership with BMW Motorrad and creates a clear visual direction for the reveal.

Overview

A bilingual reveal campaign developed for Wild Route to introduce its BMW F 450 GS fleet through its partnership with BMW Motorrad. The campaign brought together brand storytelling, event communications and social media to create one cohesive launch experience.

Approach

The campaign was developed in stages, beginning with teaser content designed to build anticipation before moving into the full reveal. Brand story, influencer and event information sheets supported the launch, while English and Arabic content was developed with equal consideration to maintain a consistent identity across every touchpoint.

Outcome

A cohesive campaign that carried the Wild Route and BMW Motorrad partnership from early anticipation through to the reveal, with a consistent visual language and clear communication across every campaign touchpoint.

The Brief

Create a recruitment campaign that attracts the right people to Wild Route while developing ongoing tour content that presents each adventure clearly, professionally and consistently.

Overview

A digital content series developed for Wild Route combining a role based recruitment campaign with detailed Instagram carousel posts for its growing collection of motorcycle tours.

Approach

The recruitment campaign used Wild Route's established visual identity to create a clear and consistent system across multiple roles and digital formats. Alongside this, individual Instagram carousels were developed for each tour, bringing together key details such as routes, destinations, duration, riding level, inclusions, dates and pricing where applicable. Each carousel was designed to make detailed tour information easy to navigate while maintaining a strong and recognisable Wild Route identity.

Outcome

A cohesive content system that gives Wild Route a professional and recognisable way to communicate both recruitment opportunities and its tour offering across Instagram and other digital touchpoints.