HUSAAK

The Brief

Create a distinctive logo and complete visual campaign for the Sir Bani Yas Challenge that could carry consistently across promotional, participant and event materials in both English and Arabic.

Overview

A campaign created for the Sir Bani Yas Challenge, an outdoor event combining trail running, hiking and kayaking across the natural landscape of Sir Bani Yas Island in Abu Dhabi. The work included the challenge logo and its application across a wide range of campaign and event materials.

Approach

The challenge logo was developed around the Arabian oryx, connecting the event visually to the wildlife and natural environment of Sir Bani Yas Island. From this mark, a consistent visual direction was applied across promotional posters, social media, invitations, race bibs, start and finish arches, medals, apparel and other participant materials, with English and Arabic communications working together throughout.

Outcome

A complete and cohesive visual campaign that gave the Sir Bani Yas Challenge its own recognisable identity while working naturally within the existing Husaak brand.

The Brief

Create a distinctive challenge logo and bilingual campaign for the Caracal Challenge, connecting the event visually to Abu Dhabi's desert environment and native wildlife.

Overview

A campaign developed for the Caracal Challenge in Abu Dhabi. The work included the challenge logo and a complete range of promotional and participant materials designed for both English and Arabic audiences.

Approach

The visual direction drew from the desert landscape and the Arabian caracal to establish a character specific to the challenge. The campaign was then developed across posters, flyers, digital communications, social media, participant information, event apparel and supporting materials, creating consistency across every application.

Outcome

A recognisable visual campaign that gave the Caracal Challenge its own character and presence while remaining connected to Husaak's established brand and adventure offering.

The Brief

Create a distinctive challenge logo and bilingual campaign for a twenty five kilometre kayaking event through Abu Dhabi's mangroves.

Overview

A campaign created for the Dancing Flamingo Challenge, a kayaking event through Abu Dhabi's mangrove environment. The work included the challenge logo and its application across promotional, participant and event materials.

Approach

The flamingo became the defining visual element of the challenge logo, creating an immediate connection to the event and its natural setting. The visual direction was then extended across English and Arabic posters, social media, race bibs, event signage, apparel and supporting campaign materials.

Outcome

A distinctive visual campaign that gave the Dancing Flamingo Challenge its own recognisable personality while maintaining a clear connection to the existing Husaak brand.